MARKETING STRATEGY CONSULTING
Know where to focus your marketing.
I help you understand what your marketing results mean, evaluate your options, and decide where to put your time and resources.
THE CHALLENGE
The numbers don’t always tell you what to do next.
A report might show that traffic is down, leads have changed, or a campaign isn’t performing as expected. That gives us something to investigate. It doesn’t automatically tell us what caused the change or which action makes the most sense.
- 01You have reports, but you're not sure what the results actually mean.
- 02There are more things you could do than time or budget to do them.
- 03Search and AI keep changing, and you need to know what's relevant to your business.
WHERE I CAN HELP
Where an outside perspective can help.
I start with the business objective, then look at the marketing activity and evidence behind it. That might mean examining performance, reviewing a search issue, or helping you work through competing priorities. The recommendation should fit the situation, not the other way around.
Marketing strategy
& prioritization
If you have several marketing opportunities in front of you, I can help evaluate the tradeoffs and work out what deserves attention first.
Performance, analytics
& independent reviews
We can look beyond the headline numbers to understand what may be driving the results, what is still uncertain, and what needs a closer look.
Search, SEO, AEO
& AI visibility
Search is changing, especially as AI influences how people find information. I can help assess what that means for your visibility and where a strategic response makes sense.
A CLOSER LOOK
A long list of issues doesn’t always mean a long list of solutions.
A technical audit might show thousands of errors and warnings. That can look like a huge amount of work. But before treating every item as a separate priority, we need to understand what’s causing those issues and which fixes would actually make a difference.
"I've seen situations where thousands of reported errors came down to a couple of broken links in a website's navigation."
Ralph Desmornes - Professional observation
MY APPROACH
How I work through a marketing question.
The goal isn’t to hand you a long list of things to do. It’s to understand the situation well enough to make useful recommendations and explain the reasoning behind them.
Understand the situation.
We start with what you're trying to accomplish, what's been happening, and what decisions are on the table.
Examine the evidence.
Then we look at the available information and try to separate the symptoms from the factors that may be causing them.
Decide what to prioritize.
From there, I explain the tradeoffs and recommend what deserves attention based on your goals and resources.
START WITH A CONVERSATION
Have a marketing question you’re trying to sort out?
Tell me a little about what’s happening and what you’re trying to decide. We can start there and see whether a consultation is the right fit.